Cookie Policy

This Cookie Policy explains how Phantom Pest Control uses cookies and similar technologies on phantompestcontrol.com: what each one does, who sets it, how long it stays on your device and how you can control it. For how we collect and use personal information, please read our Privacy Policy.

Contents8 sections

1. 1 What cookies are
2. 2 Cookies we use
3. 3 Other information stored in your browser
4. 4 Services that may set their own cookies
5. 5 Why we use them
6. 6 Your choices
7. 7 Changes to this policy
8. 8 Contact us

1 What cookies are

Cookies are small text files that a website stores in your browser. Websites also use similar technologies, such as local storage, to remember information between pages and visits. Some are set by us. Others are set by services we use, such as Google, Meta and Microsoft.

2 Cookies we use

• _ga (Google Analytics): gives your browser a random ID so we can count visits and see which pages people use. Stays up to 2 years.
• _ga_KQW8XRMNM1 (Google Analytics): keeps track of your current visit for the same reports. Stays up to 2 years.
• _clck (Microsoft Clarity): gives your browser a random ID so Clarity can tell visits apart, and keeps Clarity’s settings for our website. Stays 1 year.
• _clsk (Microsoft Clarity): joins the pages you view in one visit into one recording. Stays 1 day.
• _fbp (Meta, for Facebook and Instagram): helps us measure our Facebook and Instagram ads and can be used to show our ads to people who have visited our website. Stays 90 days.
• _wpfuuid (WPForms, our estimate and contact forms): gives your browser a random ID so that, if you send us a form, we can see which pages you viewed first. Stays up to 11 years.
• wpconsent_preferences (WPConsent, our cookie banner): remembers the choice you made in the banner, so it does not ask again on every page. Stays 30 days.

These are the longest times. Browsers can delete cookies sooner: Chrome, for example, keeps no cookie longer than 400 days, and Safari often removes cookies set by scripts after 7 days.

Microsoft may also set its own cookies on clarity.ms and bing.com when Clarity runs, such as MUID, which Microsoft uses across its services, including for advertising. See the Microsoft Privacy Statement.

3 Other information stored in your browser

Some tools save information in your browser’s local storage instead of a cookie. It stays there until you clear your browsing data.

• _wpfuj (WPForms): lists the pages you view on our website. If you send us a form, the list is sent with it so we can see which pages helped you. If you never send a form, it is not sent to us.
• lastExternalReferrer and lastExternalReferrerTime (Meta Pixel): remember which website sent you to us, and when, for measuring our ads.
• elementor (Elementor, our website builder): remembers display settings, such as pop-ups you have already seen. A copy kept for the current visit is cleared when you close the tab.

4 Services that may set their own cookies

Some pages include content from other companies. These services follow their own privacy policies and may set their own cookies when their content loads:

• Google Maps shows the map on our home page and on many of our location pages (Google Privacy Policy).
• YouTube plays the videos on some of our pest pages and on our media page (Google Privacy Policy).
• Trustindex shows our Google reviews on some pages (Trustindex Privacy Policy).

5 Why we use them

• To improve our website: Google Analytics shows us how many people visit, which pages they read and how they found us. Microsoft Clarity shows us where visitors tap and how far they scroll, and records visits as replays that we watch to fix pages that are hard to use. It hides what you type into our forms.
• To measure our advertising: the Meta Pixel tells us whether our Facebook and Instagram ads lead to visits and enquiries, and its cookie can be used to show our ads to people who have visited our website.
• To handle your enquiries: WPForms records which pages you viewed before you sent us a form.

6 Your choices

• On this website: use Cookie settings, also at the bottom of every page, to change what you allowed. These choices control Google Analytics and Microsoft Clarity’s cookies; if you reject them, Clarity still records the page you are on, without cookies, so it cannot link your visits. They do not switch off the Meta Pixel: for Meta ads, use Ad Preferences below.
• Your browser: you can block or delete cookies and local storage in your browser’s settings. Our website still works if you do, though our forms may record less information.
• Google Analytics: install Google’s opt-out browser add-on.
• Meta ads: change how ads are shown to you in Ad Preferences, in your Facebook or Instagram settings.
• Interest-based ads: opt out at YourAdChoices.ca, run by the Digital Advertising Alliance of Canada.

7 Changes to this policy

We update this page when the tools on our website change. The date at the top shows the latest version.

8 Contact us

Questions about cookies or your privacy? Call or text us at 604-771-0404 (Office and Service Hours: Monday to Friday, 9 AM to 5 PM) or send a message through our contact page. You can also write to our Privacy Officer at the address in our Privacy Policy.