/* PPC-BLOG v2 — Phantom blog: post template, blog index and topic archives (documents marked .ppc-blog--v2).
   v2 over v1: the site's roll-up hover on buttons and topic pills; the post hero is its photograph; author blocks;
   a one-row topic rail on phones; a shorter call-to-action band with a team photo; a scrolling contents box beside
   the article; richer cards with a small topic badge. ppc-blog.css stays for documents built before v2.
   Tokens, type, link roles and focus follow the industry page system (ppc-ind-v1.0.css). Since 1.3.0 the phone
   contact bar is one site-wide component with its own mu-plugin, so it is not part of this file.
   Every rule sits under the .ppc-blog root. Layout lives here too: the Elementor containers carry only
   classes and tags, so this file is the single source of truth. Specificity, never source order, beats plugin CSS. */

/* ---------- tokens ---------- */
.ppc-blog{--ppc-blog-charcoal:#242225;--ppc-blog-ink:#333235;--ppc-blog-red:#ED3234;--ppc-blog-red-deep:#DB0808;--ppc-blog-red-deep-hover:#B30000;
  --ppc-blog-paper:#FFFFFF;--ppc-blog-mist:#F5F6F7;--ppc-blog-graphite:#4E4E4E;--ppc-blog-ash:#B9B9B9;--ppc-blog-rule:#E7E8EB;--ppc-blog-rule-dark:#FFFFFF2B;
  --ppc-blog-font:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;--ppc-blog-radius:20px;--ppc-blog-focus:var(--ppc-blog-red);
  --ppc-blog-gutter:clamp(16px,4vw,40px);--ppc-blog-max:1200px;--ppc-blog-ease:cubic-bezier(.215,.61,.355,1);
  --ppc-blog-top:calc(24px + var(--wp-admin--admin-bar--height,0px));
  font-family:var(--ppc-blog-font);color:var(--ppc-blog-ink);background:var(--ppc-blog-paper)}
.elementor .e-con.ppc-blog{padding:0;gap:0;--padding-top:0px;--padding-right:0px;--padding-bottom:0px;--padding-left:0px;--gap:0px;--row-gap:0px;--column-gap:0px}
.ppc-blog [id]{scroll-margin-top:var(--ppc-blog-top)}
.ppc-blog :focus-visible{outline:2px solid var(--ppc-blog-focus);outline-offset:3px}
.ppc-blog .elementor-widget:not(:last-child){margin-block-end:0}

/* ---------- structure: bands and the centred wrap ---------- */
.ppc-blog .e-con.ppc-blog-band{display:block;padding:0;margin:0;gap:0;max-width:none}
.ppc-blog .e-con.ppc-blog-wrap{display:block;width:100%;max-width:calc(var(--ppc-blog-max) + 2 * var(--ppc-blog-gutter));margin-inline:auto;padding:0 var(--ppc-blog-gutter)}
.ppc-blog .e-con.ppc-blog-stack{display:flex;flex-direction:column;gap:0;padding:0;margin:0;min-width:0}

/* ---------- surfaces ---------- */
.ppc-blog .ppc-blog-hero{background:var(--ppc-blog-charcoal);color:var(--ppc-blog-ash);border-top:1px solid var(--ppc-blog-rule-dark);--ppc-blog-focus:#fff}
.ppc-blog .ppc-blog-related,.ppc-blog .ppc-blog-gridband--mist{background:var(--ppc-blog-mist)}
.ppc-blog .ppc-blog-cta{background:var(--ppc-blog-red-deep);color:#fff;--ppc-blog-focus:#fff}

/* ---------- hero ---------- */
.ppc-blog .e-con.ppc-blog-hero .e-con.ppc-blog-wrap{padding-block:36px 32px}
.ppc-blog .e-con.ppc-blog-hero__grid{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:48px;align-items:center;padding:0}
.ppc-blog .ppc-blog-hero__grid--solo{grid-template-columns:minmax(0,1fr)}
.ppc-blog .e-con.ppc-blog-hero__text{display:flex;flex-direction:column;gap:0;padding:0;min-width:0}
.ppc-blog .e-con.ppc-blog-hero__media{display:block;padding:0;min-width:0}
.ppc-blog .e-con.ppc-blog-hero__grid:not(:has(.ppc-blog-hero__img img)){grid-template-columns:minmax(0,1fr)}
.ppc-blog .ppc-blog-hero__img img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;border-radius:var(--ppc-blog-radius)}
/* The post hero is the featured photograph, full bleed, under a charcoal gradient that keeps the text readable. The
   image stays an <img> (eager, high priority, srcset, sizes=100vw) rather than a CSS background, so it loads first.
   The hero's inner containers drop their positioning so the photo and the gradient are placed against the hero itself. */
.ppc-blog .e-con.ppc-blog-hero--bg{position:relative;isolation:isolate;overflow:hidden;display:flex;flex-direction:column;justify-content:flex-end;min-height:clamp(420px,60vh,620px)}
.ppc-blog .ppc-blog-hero--bg :is(.e-con.ppc-blog-wrap,.e-con.ppc-blog-hero__grid,.e-con.ppc-blog-hero__text){position:static}
.ppc-blog .ppc-blog-hero--bg .e-con.ppc-blog-wrap{padding-block:48px 44px}
.ppc-blog .ppc-blog-hero--bg .e-con.ppc-blog-hero__grid{grid-template-columns:minmax(0,760px)}
.ppc-blog .ppc-blog-hero--bg .e-con.ppc-blog-hero__media{position:absolute;inset:0;z-index:-2}
.ppc-blog .ppc-blog-hero--bg .ppc-blog-hero__img,.ppc-blog .ppc-blog-hero--bg .ppc-blog-hero__img .elementor-widget-container{height:100%}
.ppc-blog .ppc-blog-hero--bg .ppc-blog-hero__img img{width:100%;height:100%;max-width:none;aspect-ratio:auto;object-fit:cover;border-radius:0}
.ppc-blog .ppc-blog-hero--bg:has(.ppc-blog-hero__img img)::before{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;
  background:linear-gradient(90deg,rgba(36,34,37,.94) 0%,rgba(36,34,37,.88) 45%,rgba(36,34,37,.62) 72%,rgba(36,34,37,.4) 100%)}
.ppc-blog .ppc-blog-hero--bg:not(:has(.ppc-blog-hero__img img)){min-height:0}

.ppc-blog .ppc-blog-crumbs,.ppc-blog .ppc-blog-crumbs #breadcrumbs{margin:0 0 14px;font-size:14px;line-height:1.5;color:#D4D5D9;text-align:start;word-spacing:0}
.ppc-blog .ppc-blog-crumbs a{display:inline-block;padding-block:6px;color:#D4D5D9;text-decoration:none}
.ppc-blog .ppc-blog-crumbs a:hover{color:#fff;text-decoration:underline;text-underline-offset:3px}
.ppc-blog .ppc-blog-crumbs .breadcrumb_last,.ppc-blog .ppc-blog-crumbs [aria-current]{color:#fff}

.ppc-blog .ppc-blog-title,.ppc-blog .ppc-blog-title .elementor-heading-title,.ppc-blog .ppc-blog-title h1{margin:0;color:#fff;font-family:var(--ppc-blog-font);font-weight:500;
  font-size:clamp(32px,calc(1.3vw + 26px),46px);line-height:1.15;letter-spacing:-.03em;word-spacing:0;text-transform:none;text-align:start;text-wrap:balance}
.ppc-blog .ppc-blog-title .highlight{color:var(--ppc-blog-red);font:inherit;letter-spacing:inherit}
.ppc-blog .ppc-blog-meta{display:flex;flex-wrap:wrap;gap:6px 0;margin:20px 0 0;font-size:15px;line-height:1.5;color:var(--ppc-blog-ash)}
.ppc-blog .ppc-blog-meta__item{white-space:nowrap}
.ppc-blog .ppc-blog-meta__item:first-child{flex-basis:100%;margin-bottom:2px}
.ppc-blog .ppc-blog-meta__item:nth-child(2)::before{display:none}
.ppc-blog .ppc-blog-meta__item+.ppc-blog-meta__item::before{content:"";display:inline-block;width:4px;height:4px;margin:0 12px 3px;border-radius:50%;background:var(--ppc-blog-red);vertical-align:middle}
.ppc-blog .ppc-blog-meta a{color:#fff;text-decoration:underline;text-decoration-color:var(--ppc-blog-rule-dark);text-underline-offset:4px}
.ppc-blog .ppc-blog-meta a:hover{text-decoration-color:#fff}
.ppc-blog .ppc-blog-lead,.ppc-blog .ppc-blog-lead p{margin:14px 0 0;max-width:62ch;font-size:18px;line-height:1.55;color:#fff;text-align:start}
.ppc-blog .ppc-blog-lead p:first-child{margin-top:0}
.ppc-blog .ppc-blog-lead a{color:#fff;font-weight:600;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:4px}

/* ---------- author: the company (post hero byline, /blog line, card after the article) ---------- */
.ppc-blog .ppc-blog-avatar{flex:none;display:block;border-radius:50%;object-fit:cover;background:var(--ppc-blog-charcoal);box-shadow:0 0 0 1px rgba(255,255,255,.18)}
.ppc-blog .ppc-blog-avatar--sm{width:44px;height:44px}
.ppc-blog .ppc-blog-avatar--lg{width:72px;height:72px}
.ppc-blog .ppc-blog-byline{display:flex;align-items:center;gap:14px;margin:22px 0 0}
.ppc-blog .ppc-blog-byline__text{min-width:0}
.ppc-blog .ppc-blog-byline p{margin:0}
.ppc-blog .ppc-blog-byline__name{font-size:16px;line-height:1.4;color:#fff}
.ppc-blog .ppc-blog-byline__name a,.ppc-blog .ppc-blog-authorline a{color:#fff;font-weight:600;text-decoration:underline;text-decoration-color:rgba(255,255,255,.4);text-underline-offset:4px}
.ppc-blog .ppc-blog-byline__name a:hover,.ppc-blog .ppc-blog-authorline a:hover{text-decoration-color:#fff}
.ppc-blog :is(.ppc-blog-byline__name,.ppc-blog-authorline,.ppc-blog-author__name) a{display:inline-block;padding-block:2px}
.ppc-blog .ppc-blog-byline__meta{display:flex;flex-wrap:wrap;gap:2px 0;margin-top:2px;font-size:14px;line-height:1.5;color:#D4D5D9}
.ppc-blog .ppc-blog-byline__item{white-space:nowrap}
.ppc-blog .ppc-blog-byline__item+.ppc-blog-byline__item{margin-left:12px;padding-left:12px;border-left:1px solid rgba(255,255,255,.3)}
.ppc-blog .ppc-blog-authorline{display:flex;align-items:center;gap:12px;margin:16px 0 0;font-size:15px;line-height:1.45;color:#fff}
.ppc-blog .ppc-blog-authorline .ppc-blog-avatar--sm{width:36px;height:36px}
.ppc-blog .ppc-blog-authorline__role{display:block;font-size:14px;color:var(--ppc-blog-ash)}
.ppc-blog .ppc-blog-author{display:flex;gap:20px;margin-top:56px;padding:24px 28px;border-radius:var(--ppc-blog-radius);background:var(--ppc-blog-mist)}
.ppc-blog .ppc-blog-author .ppc-blog-avatar{box-shadow:none}
.ppc-blog .ppc-blog-author__body{min-width:0;flex:1}
.ppc-blog .ppc-blog-author__body>p{margin:0}
.ppc-blog .ppc-blog-author__label{font-size:14px;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-author__name{margin-top:2px!important;font-size:19px;font-weight:600;line-height:1.3}
.ppc-blog .ppc-blog-author__name a{color:var(--ppc-blog-charcoal);text-decoration:underline;text-decoration-color:var(--ppc-blog-red);text-decoration-thickness:1px;text-underline-offset:4px}
.ppc-blog .ppc-blog-author__name a:hover{text-decoration-thickness:2px}
.ppc-blog .ppc-blog-author__role{font-size:15px;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-author__bio{margin-top:12px!important;max-width:60ch;font-size:16px;line-height:1.6;color:var(--ppc-blog-ink)}
.ppc-blog .ppc-blog-author .ppc-blog-facts{margin-top:16px}
.ppc-blog .ppc-blog-author__more{margin-top:14px!important}

/* ---------- topic chips ---------- */
.ppc-blog .ppc-blog-topics{margin-top:28px}
.ppc-blog .ppc-blog-topics__list{display:flex;flex-wrap:wrap;gap:10px;margin:0;padding:0;list-style:none}
.ppc-blog .ppc-blog-topics__list li{margin:0;padding:0}
.ppc-blog .ppc-blog-topics{margin-top:22px}
.ppc-blog .ppc-blog-chip{position:relative;isolation:isolate;overflow:hidden;display:inline-flex;align-items:center;gap:8px;min-height:44px;padding:0 18px;border:1px solid rgba(255,255,255,.3);border-radius:999px;
  color:#fff;font-size:15px;font-weight:500;line-height:1;text-decoration:none;white-space:nowrap;cursor:pointer;transition:color .4s var(--ppc-blog-ease),border-color .4s var(--ppc-blog-ease)}
/* The site's roll-up: a white fill rises from the bottom while the text turns charcoal (as on the Animation Addons buttons). */
.ppc-blog .ppc-blog-chip::after{content:"";position:absolute;left:0;right:0;bottom:0;height:0;z-index:-1;background:#fff;transition:height .4s var(--ppc-blog-ease)}
.ppc-blog .ppc-blog-chip:not([aria-current]):is(:hover,:focus-visible){color:var(--ppc-blog-charcoal);border-color:#fff}
.ppc-blog .ppc-blog-chip:not([aria-current]):is(:hover,:focus-visible)::after{height:100%}
.ppc-blog .ppc-blog-chip:not([aria-current]):is(:hover,:focus-visible) .ppc-blog-chip__count{color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-chip__count{transition:color .4s var(--ppc-blog-ease)}
/* "More topics": shown once there are more topics than fit two rows (desktop); its list opens below it. */
.ppc-blog .ppc-blog-topics__more-item{position:relative}
.ppc-blog .ppc-blog-topics__more>summary{list-style:none}
.ppc-blog .ppc-blog-topics__more>summary::-webkit-details-marker{display:none}
.ppc-blog .ppc-blog-topics__more>summary::before{content:"";order:2;width:7px;height:7px;margin:0 2px 3px 2px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg);transition:transform .15s ease-out}
.ppc-blog .ppc-blog-topics__more[open]>summary::before{transform:rotate(-135deg);margin-bottom:-3px}
.ppc-blog .ppc-blog-topics__menu{position:absolute;z-index:5;top:calc(100% + 8px);left:0;display:flex;flex-direction:column;gap:8px;min-width:240px;margin:0;padding:12px;list-style:none;
  border:1px solid var(--ppc-blog-rule-dark);border-radius:20px;background:var(--ppc-blog-charcoal);box-shadow:0 18px 40px rgba(0,0,0,.35)}
.ppc-blog .ppc-blog-topics__menu li{margin:0}
.ppc-blog .ppc-blog-topics__menu .ppc-blog-chip{width:100%;justify-content:space-between}
@media (min-width:768px){
  .ppc-blog .ppc-blog-topics__extra{display:none}
}
.ppc-blog .ppc-blog-chip[aria-current]{background:var(--ppc-blog-red-deep);border-color:var(--ppc-blog-red-deep)}
.ppc-blog .ppc-blog-chip__count{font-size:13px;color:var(--ppc-blog-ash)}
.ppc-blog .ppc-blog-chip[aria-current] .ppc-blog-chip__count{color:#fff}

/* ---------- article body: article + sticky aside (desktop) ---------- */
.ppc-blog .e-con.ppc-blog-body .e-con.ppc-blog-wrap{padding-block:56px 72px}
.ppc-blog .e-con.ppc-blog-body__grid{display:grid;grid-template-columns:minmax(0,1fr) 300px;grid-template-areas:"article aside";column-gap:64px;padding:0;align-items:stretch}
.ppc-blog .e-con.ppc-blog-article{grid-area:article;display:flex;flex-direction:column;gap:0;padding:0;min-width:0;max-width:720px}
.ppc-blog .e-con.ppc-blog-aside{grid-area:aside;display:block;padding:0;min-width:0}
.ppc-blog .e-con.ppc-blog-aside__sticky{position:sticky;top:var(--ppc-blog-top);max-height:calc(100vh - var(--ppc-blog-top) - 24px);display:flex;flex-direction:column;gap:16px;padding:0}
/* The contents list takes the room the contact card leaves and scrolls inside it; the card never shrinks. */
.ppc-blog .e-con.ppc-blog-aside__sticky>.elementor-element{flex:none;min-height:0}
.ppc-blog .e-con.ppc-blog-aside__sticky>.elementor-element:has(.ppc-blog-toc--aside){flex:0 1 auto;display:flex;flex-direction:column}
.ppc-blog .e-con.ppc-blog-aside__sticky>.elementor-element:has(.ppc-blog-toc--aside)>*{display:flex;flex-direction:column;min-height:0}

/* ---------- prose (the post content) ---------- */
.ppc-blog .ppc-blog-prose{color:var(--ppc-blog-ink);font-family:var(--ppc-blog-font);font-size:17px;font-weight:400;line-height:1.7;letter-spacing:0;word-spacing:0;text-align:start;overflow-wrap:break-word}
.ppc-blog .ppc-blog-prose :is(p,li,td,th,figcaption,blockquote,h2,h3,h4,h5,h6,figure,div,span,ul,ol){text-align:start!important}
.ppc-blog .ppc-blog-prose [style*="font-family"]{font-family:inherit!important}
.ppc-blog .ppc-blog-prose p{margin:0 0 1.15em;max-width:68ch;text-wrap:pretty}
.ppc-blog .ppc-blog-prose>p:first-child{margin-top:0}
.ppc-blog .ppc-blog-prose :is(h2,h3,h4){color:var(--ppc-blog-charcoal);font-family:var(--ppc-blog-font);text-transform:none;word-spacing:0;text-wrap:balance}
.ppc-blog .ppc-blog-prose h2{margin:2em 0 .55em;font-size:clamp(26px,calc(.9vw + 20px),33px);font-weight:600;line-height:1.2;letter-spacing:-.02em}
.ppc-blog .ppc-blog-prose h3{margin:1.7em 0 .45em;font-size:clamp(20px,calc(.4vw + 17px),23px);font-weight:600;line-height:1.3;letter-spacing:-.01em}
.ppc-blog .ppc-blog-prose h4{margin:1.5em 0 .4em;font-size:18px;font-weight:600;line-height:1.4}
.ppc-blog .ppc-blog-prose h2+h3{margin-top:.9em}
.ppc-blog .ppc-blog-prose :is(ul,ol){margin:0 0 1.35em;padding-left:1.4em;max-width:66ch}
.ppc-blog .ppc-blog-prose li{margin:0 0 .5em;padding-left:.25em;line-height:1.6}
.ppc-blog .ppc-blog-prose li:last-child{margin-bottom:0}
.ppc-blog .ppc-blog-prose li::marker{color:var(--ppc-blog-red)}
.ppc-blog .ppc-blog-prose ol>li::marker{font-weight:600}
.ppc-blog .ppc-blog-prose li>:is(ul,ol){margin:.5em 0 0}
.ppc-blog .ppc-blog-prose strong,.ppc-blog .ppc-blog-prose b{font-weight:600;color:var(--ppc-blog-charcoal)}
/* Two link roles, as on the industry pages: underlined text is navigation; pills are actions. */
.ppc-blog .ppc-blog-prose a{color:var(--ppc-blog-charcoal);font-weight:600;text-decoration:underline;text-decoration-color:var(--ppc-blog-red);text-decoration-thickness:1px;text-underline-offset:4px}
.ppc-blog .ppc-blog-prose a:hover{text-decoration-thickness:2px}
.ppc-blog .ppc-blog-prose a strong,.ppc-blog .ppc-blog-prose strong a{font-weight:600}
.ppc-blog .ppc-blog-prose img{display:block;max-width:100%;height:auto;border-radius:var(--ppc-blog-radius)}
.ppc-blog .ppc-blog-prose :is(p,figure)>img,.ppc-blog .ppc-blog-prose>img,.ppc-blog .ppc-blog-prose :is(p,figure)>a>img{width:100%;margin:0}
.ppc-blog .ppc-blog-prose p:has(>img:only-child),.ppc-blog .ppc-blog-prose p:has(>a:only-child>img){max-width:none;margin:1.8em 0}
.ppc-blog .ppc-blog-prose figure{margin:1.8em 0;max-width:none;width:auto!important}
.ppc-blog .ppc-blog-prose figcaption,.ppc-blog .ppc-blog-prose .wp-caption-text{display:block;width:auto!important;max-width:none!important;margin:10px 0 0!important;padding:0!important;font-size:14px;line-height:1.5;font-style:normal;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-prose blockquote{margin:1.6em 0;padding:4px 0 4px 20px;border-left:3px solid var(--ppc-blog-red);color:var(--ppc-blog-charcoal);font-size:18px}
.ppc-blog .ppc-blog-prose hr{margin:2.2em 0;border:0;border-top:1px solid var(--ppc-blog-rule)}
/* Tables: a focusable region that scrolls sideways on narrow screens (the plugin adds the wrapper). */
.ppc-blog .ppc-blog-table{margin:1.8em 0;overflow-x:auto;border:1px solid var(--ppc-blog-rule);border-radius:14px;-webkit-overflow-scrolling:touch;
  background:linear-gradient(to right,#fff 30%,rgba(255,255,255,0)) left/40px 100% no-repeat local,linear-gradient(to left,#fff 30%,rgba(255,255,255,0)) right/40px 100% no-repeat local,
  radial-gradient(farthest-side at 0 50%,rgba(36,34,37,.16),rgba(36,34,37,0)) left/14px 100% no-repeat scroll,radial-gradient(farthest-side at 100% 50%,rgba(36,34,37,.16),rgba(36,34,37,0)) right/14px 100% no-repeat scroll;background-color:#fff}
.ppc-blog .ppc-blog-table table{width:100%;min-width:560px;margin:0;border-collapse:collapse;border:0;font-size:15px;line-height:1.5;background:transparent}
.ppc-blog .ppc-blog-table :is(th,td){padding:12px 14px;border:0;border-bottom:1px solid var(--ppc-blog-rule);vertical-align:top;text-align:left!important;hyphens:none}
.ppc-blog .ppc-blog-table tr:last-child>:is(th,td){border-bottom:0}
.ppc-blog .ppc-blog-table :is(thead th,thead td,tr:first-child>th){background:var(--ppc-blog-mist);color:var(--ppc-blog-charcoal);font-weight:600}
.ppc-blog .ppc-blog-table tbody tr:nth-child(even)>td{background:rgba(36,34,37,.025)}
.ppc-blog .ppc-blog-table td:first-child{color:var(--ppc-blog-charcoal);font-weight:500}
.ppc-blog .ppc-blog-table :is(td,th) p{margin:0;max-width:none}
/* Elementor-built posts: their own containers lose the extra side padding inside the article column. */
.ppc-blog .ppc-blog-prose .e-con{--padding-left:0px;--padding-right:0px;--container-max-width:100%;--content-width:100%}
.ppc-blog .ppc-blog-prose .elementor-widget-image img{width:100%;aspect-ratio:auto!important;object-fit:cover}
.ppc-blog .ppc-blog-prose .elementor-widget-heading .elementor-heading-title{color:var(--ppc-blog-charcoal);text-transform:none}

/* ---------- table of contents ---------- */
.ppc-blog .ppc-blog-toc__list{margin:0;padding:0;list-style:none;counter-reset:ppc-toc}
.ppc-blog .ppc-blog-toc__list li{margin:0;padding:0;counter-increment:ppc-toc}
.ppc-blog .ppc-blog-toc a{display:flex;gap:10px;color:var(--ppc-blog-charcoal);text-decoration:none;font-weight:500}
.ppc-blog .ppc-blog-toc a::before{content:counter(ppc-toc) ".";flex:none;min-width:1.4em;color:var(--ppc-blog-red);font-weight:600}
.ppc-blog .ppc-blog-toc a:hover{text-decoration:underline;text-decoration-color:var(--ppc-blog-red);text-underline-offset:4px}
.ppc-blog .ppc-blog-toc--inline{margin:1.6em 0 2em;border:1px solid var(--ppc-blog-rule);border-radius:16px;background:var(--ppc-blog-mist);max-width:68ch}
.ppc-blog .ppc-blog-toc__summary{display:flex;align-items:center;gap:12px;min-height:56px;padding:0 20px;cursor:pointer;list-style:none;color:var(--ppc-blog-charcoal)}
.ppc-blog .ppc-blog-toc__summary::-webkit-details-marker{display:none}
.ppc-blog .ppc-blog-toc__summary::after{content:"";width:9px;height:9px;margin:0 4px 4px auto;border-right:2px solid var(--ppc-blog-red);border-bottom:2px solid var(--ppc-blog-red);transform:rotate(45deg);transition:transform .15s ease-out}
.ppc-blog .ppc-blog-toc--inline[open] .ppc-blog-toc__summary::after{transform:rotate(-135deg);margin-bottom:-4px}
.ppc-blog .ppc-blog-toc--inline .ppc-blog-toc__title{font-size:16px;font-weight:600}
.ppc-blog .ppc-blog-toc__count{font-size:14px;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-toc--inline .ppc-blog-toc__list{padding:0 20px 16px}
.ppc-blog .ppc-blog-toc--inline a{padding:9px 0;border-top:1px solid var(--ppc-blog-rule);font-size:16px;line-height:1.45}
.ppc-blog .ppc-blog-toc--aside{display:flex;flex-direction:column;min-height:0;max-height:100%;border:1px solid var(--ppc-blog-rule);border-radius:var(--ppc-blog-radius);background:#fff;overflow:hidden}
.ppc-blog .ppc-blog-toc--aside .ppc-blog-toc__title{flex:none;margin:0;padding:18px 22px 10px;font-size:16px;font-weight:600;line-height:1.3;letter-spacing:0;text-transform:none;color:var(--ppc-blog-charcoal)}
/* Scroll shadows: the white covers scroll with the content; the shades stay at the edges and show only where there is more. */
.ppc-blog .ppc-blog-toc--aside .ppc-blog-toc__list{position:relative;flex:1 1 auto;min-height:0;overflow-y:auto;overscroll-behavior:contain;padding:2px 22px 14px;scrollbar-width:thin;
  background:linear-gradient(#fff 30%,rgba(255,255,255,0)) top/100% 28px no-repeat local,linear-gradient(rgba(255,255,255,0),#fff 70%) bottom/100% 28px no-repeat local,
  radial-gradient(farthest-side at 50% 0,rgba(36,34,37,.14),rgba(36,34,37,0)) top/100% 10px no-repeat scroll,radial-gradient(farthest-side at 50% 100%,rgba(36,34,37,.14),rgba(36,34,37,0)) bottom/100% 10px no-repeat scroll;background-color:#fff}
.ppc-blog .ppc-blog-toc--aside a{position:relative;padding:7px 0;font-size:15px;line-height:1.4;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-toc--aside a:hover{color:var(--ppc-blog-charcoal)}
.ppc-blog .ppc-blog-toc--aside a[aria-current]{color:var(--ppc-blog-charcoal);font-weight:600}
.ppc-blog .ppc-blog-toc--aside a[aria-current]::after{content:"";position:absolute;left:-22px;top:6px;bottom:6px;width:3px;border-radius:0 3px 3px 0;background:var(--ppc-blog-red)}

/* ---------- "In short" (shows only when the post has a written excerpt) ---------- */
.ppc-blog .ppc-blog-summary{margin:0 0 2em;padding:20px 24px;border-left:4px solid var(--ppc-blog-red);border-radius:0 16px 16px 0;background:var(--ppc-blog-mist);max-width:68ch}
.ppc-blog .ppc-blog-summary__label{margin:0 0 6px;font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-summary__text{margin:0;font-size:18px;line-height:1.6;color:var(--ppc-blog-charcoal)}

/* ---------- after the article: about, share, previous/next ---------- */
.ppc-blog .ppc-blog-label{margin:0 0 14px;font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-facts{display:grid;gap:0;margin:0}
.ppc-blog .ppc-blog-facts>div{display:grid;grid-template-columns:150px minmax(0,1fr);gap:16px;padding:12px 0;border-top:1px solid var(--ppc-blog-rule)}
.ppc-blog .ppc-blog-facts dt{margin:0;font-size:15px;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-facts dd{margin:0;font-size:16px;font-weight:500;color:var(--ppc-blog-charcoal)}
.ppc-blog .ppc-blog-about p:last-child{margin:14px 0 0}
.ppc-blog .ppc-blog-textlink{display:inline-flex;align-items:center;gap:10px;min-height:24px;color:var(--ppc-blog-charcoal);font-weight:600;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:4px}
.ppc-blog .ppc-blog-textlink::after{content:"";flex:none;width:8px;height:8px;border-top:2px solid var(--ppc-blog-red);border-right:2px solid var(--ppc-blog-red);transform:rotate(45deg)}
.ppc-blog .ppc-blog-textlink:hover{text-decoration-thickness:2px}

.ppc-blog .ppc-blog-share{display:flex;flex-wrap:wrap;align-items:center;gap:12px 16px;margin-top:40px}
.ppc-blog .ppc-blog-share__label{margin:0;font-size:15px;font-weight:600;color:var(--ppc-blog-charcoal)}
.ppc-blog .ppc-blog-share__list{display:flex;gap:10px;margin:0;padding:0;list-style:none}
.ppc-blog .ppc-blog-share__list li{margin:0}
.ppc-blog .ppc-blog-share__link{display:grid;place-items:center;width:44px;height:44px;border:1px solid var(--ppc-blog-rule);border-radius:50%;color:var(--ppc-blog-charcoal);transition:background-color .15s,color .15s,border-color .15s}
.ppc-blog .ppc-blog-share__link:hover{background:var(--ppc-blog-charcoal);border-color:var(--ppc-blog-charcoal);color:#fff}

.ppc-blog .ppc-blog-postnav{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;margin-top:40px}
.ppc-blog .ppc-blog-postnav__link{display:flex;flex-direction:column;gap:6px;min-height:44px;padding:18px 20px;border:1px solid var(--ppc-blog-rule);border-radius:16px;text-decoration:none;transition:border-color .15s}
.ppc-blog .ppc-blog-postnav__link--next{grid-column:2;text-align:end;align-items:flex-end}
.ppc-blog .ppc-blog-postnav__link:hover{border-color:var(--ppc-blog-charcoal)}
.ppc-blog .ppc-blog-postnav__label{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ppc-blog-graphite)}
.ppc-blog .ppc-blog-postnav__title{font-size:16px;font-weight:600;line-height:1.4;color:var(--ppc-blog-charcoal)}

/* ---------- desktop contact card (in the sticky aside) ---------- */
.ppc-blog .ppc-blog-contact{padding:22px;border-radius:var(--ppc-blog-radius);background:var(--ppc-blog-charcoal);color:var(--ppc-blog-ash);--ppc-blog-focus:#fff}
.ppc-blog .ppc-blog-contact__label{margin:0 0 6px;font-size:17px;font-weight:600;color:#fff}
.ppc-blog .ppc-blog-contact__text{margin:0 0 16px;font-size:15px;line-height:1.5}
.ppc-blog .ppc-blog-contact__actions{display:grid;gap:10px}
.ppc-blog .ppc-blog-contact .ppc-blog-btn{width:100%}

/* ---------- buttons: the site's Animation Addons button (uppercase pill; a fill rolls up from the bottom on hover) ---------- */
.ppc-blog .ppc-blog-btn{position:relative;isolation:isolate;overflow:hidden;display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:16px 25px;border:1px solid transparent;border-radius:35px;
  font-family:var(--ppc-blog-font);font-size:14px;font-weight:600;letter-spacing:.5px;line-height:1.2;text-transform:uppercase;text-decoration:none;white-space:nowrap;
  transition:color .4s var(--ppc-blog-ease),border-color .4s var(--ppc-blog-ease)}
.ppc-blog .ppc-blog-btn::after{content:"";position:absolute;left:0;right:0;bottom:0;height:0;z-index:-1;background:var(--ppc-blog-btn-fill);transition:height .4s var(--ppc-blog-ease)}
.ppc-blog .ppc-blog-btn:is(:hover,:focus-visible)::after{height:100%}
.ppc-blog .ppc-blog-btn__icon{flex:none;width:16px;height:16px}
/* White button: deep-red fill on charcoal surfaces; on the red band it fills charcoal (deep red would vanish into it). */
.ppc-blog .ppc-blog-btn--light{background:#fff;color:var(--ppc-blog-charcoal);--ppc-blog-btn-fill:var(--ppc-blog-red-deep)}
.ppc-blog .ppc-blog-btn--light:is(:hover,:focus-visible){color:#fff}
.ppc-blog .ppc-blog-cta .ppc-blog-btn--light{--ppc-blog-btn-fill:var(--ppc-blog-charcoal)}
/* Outline button: a white fill and charcoal text. */
.ppc-blog .ppc-blog-btn--outline{border-color:rgba(255,255,255,.5);color:#fff;background:transparent;--ppc-blog-btn-fill:#fff}
.ppc-blog .ppc-blog-btn--outline:is(:hover,:focus-visible){border-color:#fff;color:var(--ppc-blog-charcoal)}

/* ---------- call-to-action band ---------- */
.ppc-blog .e-con.ppc-blog-cta .e-con.ppc-blog-wrap{padding-block:40px}
.ppc-blog .ppc-blog-cta__inner--photo{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,380px);gap:56px;align-items:center}
.ppc-blog .ppc-blog-cta__title{margin:0 0 10px;max-width:26ch;color:#fff;font-size:clamp(26px,calc(.6vw + 22px),32px);font-weight:600;line-height:1.15;letter-spacing:-.02em;text-wrap:balance}
.ppc-blog .ppc-blog-cta__text{margin:0 0 22px;max-width:52ch;font-size:17px;line-height:1.55;color:#fff}
.ppc-blog .ppc-blog-cta__actions{display:flex;flex-wrap:wrap;gap:12px}
.ppc-blog .ppc-blog-cta__service{margin:20px 0 0}
/* The team photo: a real Phantom technician, framed like the article images, with a thin light edge against the red. */
.ppc-blog .ppc-blog-cta__photo{position:relative;margin:0;aspect-ratio:3/2;border-radius:var(--ppc-blog-radius);overflow:hidden;box-shadow:0 0 0 1px rgba(255,255,255,.25)}
.ppc-blog .ppc-blog-cta__photo img{display:block;width:100%;height:100%;object-fit:cover}
.ppc-blog .ppc-blog-cta .ppc-blog-textlink{color:#fff}
.ppc-blog .ppc-blog-cta .ppc-blog-textlink::after{border-color:#fff}

/* ---------- card grid (blog index, topic pages, related articles) ---------- */
.ppc-blog .e-con.ppc-blog-gridband .e-con.ppc-blog-wrap,.ppc-blog .e-con.ppc-blog-related .e-con.ppc-blog-wrap{padding-block:40px 72px}
.ppc-blog .ppc-blog-section-title,.ppc-blog .ppc-blog-section-title .elementor-heading-title{margin:0 0 28px;color:var(--ppc-blog-charcoal);font-family:var(--ppc-blog-font);font-size:clamp(26px,calc(.9vw + 20px),32px);font-weight:600;line-height:1.2;letter-spacing:-.02em;text-transform:none;word-spacing:0}
.ppc-blog .ppc-blog-grid .elementor-posts-container{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;margin:0}
.ppc-blog .ppc-blog-grid .elementor-post{position:relative;display:flex;flex-direction:column;margin:0;padding:0;border:1px solid var(--ppc-blog-rule);border-radius:var(--ppc-blog-radius);background:#fff;overflow:hidden;box-shadow:none;transition:border-color .15s,box-shadow .15s}
.ppc-blog .ppc-blog-grid .elementor-post:hover{border-color:#CFD1D6;box-shadow:0 10px 30px rgba(36,34,37,.08)}
.ppc-blog .ppc-blog-grid .elementor-post:has(a:focus-visible){outline:2px solid var(--ppc-blog-red);outline-offset:3px}
.ppc-blog .ppc-blog-grid .elementor-post a:focus-visible{outline:none}
.ppc-blog .ppc-blog-grid .elementor-post__card{display:flex;flex-direction:column;flex:1;height:100%;margin:0;padding:0;border:0;border-radius:0;background:none;box-shadow:none;overflow:visible}
.ppc-blog .ppc-blog-grid .elementor-post__thumbnail__link{position:relative;display:block;width:100%;margin:0!important;aspect-ratio:16/9;overflow:hidden;background:var(--ppc-blog-mist)}
.ppc-blog .ppc-blog-grid .elementor-post__thumbnail{position:absolute;inset:0;padding:0!important;margin:0;border-radius:0;overflow:hidden}
.ppc-blog .ppc-blog-grid .elementor-post__thumbnail img{position:absolute;inset:0;width:100%!important;height:100%!important;max-width:none;object-fit:cover;transform:none!important;border-radius:0;transition:transform .3s ease-out}
.ppc-blog .ppc-blog-grid .elementor-post:hover .elementor-post__thumbnail img{transform:scale(1.03)!important}
/* Search results can list pages without a featured image: the logo band keeps card titles in line, and a page's date means nothing */
.ppc-blog .ppc-blog-grid .elementor-post__card:not(:has(.elementor-post__thumbnail__link))::before{content:"";display:block;width:100%;aspect-ratio:16/9;background:var(--ppc-blog-charcoal) url(/wp-content/uploads/2025/11/Phantom-Pest-logo-300x300.webp) center/auto 100% no-repeat}
.ppc-blog .ppc-blog-grid .elementor-post:not(.type-post) .elementor-post__meta-data{display:none}
/* Elementor Pro prints its card defaults per document with selectors up to (0,7,1): a 20px badge margin, 20px above the card
   text, a "•" between meta items and 5px around page numbers. The !important margins and separator below override them. */
.ppc-blog .ppc-blog-grid .elementor-post__card .elementor-post__badge{position:absolute;inset:12px auto auto 12px;width:auto;max-width:calc(100% - 24px);z-index:2;margin:0!important;padding:4px 10px;border-radius:999px;
  background:rgba(36,34,37,.85);color:#fff;font-size:12px;font-weight:600;line-height:1.3;letter-spacing:0;text-transform:none;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
/* On a topic page every card has the same topic: the badge says nothing there (it stays on search results). */
body.category .ppc-blog .ppc-blog-grid--archive .elementor-post__badge{display:none}
.ppc-blog .ppc-blog-grid .elementor-post__text{display:flex;flex-direction:column;flex:1;margin:0!important;padding:20px 22px 0}
.ppc-blog .ppc-blog-grid .elementor-post__title,.ppc-blog .ppc-blog-grid .elementor-post__title a{margin:0;color:var(--ppc-blog-charcoal);font-family:var(--ppc-blog-font);font-size:18px;font-weight:600;line-height:1.35;letter-spacing:0;text-transform:none;text-decoration:none}
/* The whole card is the title link: one tab stop and one big target. */
.ppc-blog .ppc-blog-grid .elementor-post__title a::after{content:"";position:absolute;inset:0;z-index:1}
.ppc-blog .ppc-blog-grid .elementor-post:hover .elementor-post__title a{text-decoration:underline;text-decoration-color:var(--ppc-blog-red);text-underline-offset:4px}
.ppc-blog .ppc-blog-grid .elementor-post__excerpt{margin:10px 0 0}
.ppc-blog .ppc-blog-grid .elementor-post__excerpt p{margin:0;color:var(--ppc-blog-graphite);font-size:15px;line-height:1.55}
.ppc-blog .ppc-blog-grid .elementor-post__meta-data{display:flex;flex-wrap:wrap;align-items:center;margin:auto 0 0;padding:16px 22px 20px;border:0;color:var(--ppc-blog-graphite);font-size:14px;line-height:1.4}
.ppc-blog .ppc-blog-grid .ppc-blog-card__read{margin-left:10px;padding-left:10px;border-left:1px solid var(--ppc-blog-rule)}
.ppc-blog .ppc-blog-grid .elementor-post__meta-data span + span::before{content:none!important}
.ppc-blog .ppc-blog-grid .elementor-post__text .elementor-post__meta-data{padding:14px 0 20px}
.ppc-blog .ppc-blog-grid .elementor-post__read-more,.ppc-blog .ppc-blog-grid .elementor-post__avatar{display:none}
.ppc-blog .ppc-blog-grid .elementor-posts-nothing-found,.ppc-blog .ppc-blog-grid .elementor-nothing-found{margin:0;font-size:17px}
/* Pagination */
.ppc-blog .ppc-blog-grid .elementor-pagination{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:8px;margin-top:48px;font-size:16px;line-height:1}
.ppc-blog .ppc-blog-grid .elementor-pagination .page-numbers{display:inline-flex;align-items:center;justify-content:center;min-width:44px;min-height:44px;margin:0!important;padding:0 14px;border:1px solid var(--ppc-blog-rule);border-radius:999px;background:#fff;color:var(--ppc-blog-charcoal);font-weight:600;text-decoration:none}
.ppc-blog .ppc-blog-grid .elementor-pagination a.page-numbers:hover{border-color:var(--ppc-blog-charcoal)}
.ppc-blog .ppc-blog-grid .elementor-pagination .page-numbers.current{background:var(--ppc-blog-charcoal);border-color:var(--ppc-blog-charcoal);color:#fff}
.ppc-blog .ppc-blog-grid .elementor-pagination .page-numbers.dots{border:0;background:none;min-width:24px;padding:0}
.ppc-blog .ppc-blog-grid .elementor-pagination .page-numbers:is(.prev,.next){padding:0 20px}
.ppc-blog .ppc-blog-grid .elementor-pagination span.page-numbers:is(.prev,.next){display:none}

/* ---------- tablet (768–1024) ---------- */
@media (max-width:1024px){
  .ppc-blog .e-con.ppc-blog-hero__grid{grid-template-columns:minmax(0,1fr);gap:32px}
  .ppc-blog .e-con.ppc-blog-hero .e-con.ppc-blog-wrap{padding-block:32px 30px}
  .ppc-blog .ppc-blog-hero--bg .e-con.ppc-blog-wrap{padding-block:40px 36px}
  .ppc-blog .ppc-blog-hero--bg:has(.ppc-blog-hero__img img)::before{background:linear-gradient(180deg,rgba(36,34,37,.72) 0%,rgba(36,34,37,.86) 45%,rgba(36,34,37,.94) 100%)}
  .ppc-blog .ppc-blog-cta__inner--photo{grid-template-columns:minmax(0,1fr) minmax(0,300px);gap:36px}
  .ppc-blog .e-con.ppc-blog-body__grid{grid-template-columns:minmax(0,1fr);grid-template-areas:"article"}
  .ppc-blog .e-con.ppc-blog-aside{display:none}
  .ppc-blog .e-con.ppc-blog-article{max-width:720px;margin-inline:auto;width:100%}
  .ppc-blog .ppc-blog-grid .elementor-posts-container{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
}
/* desktop: the aside carries the list, so the inline one hides */
@media (min-width:1025px){
  .ppc-blog .ppc-blog-toc--inline{display:none}
}

/* ---------- phone (≤767) ---------- */
@media (max-width:767px){
  .ppc-blog .e-con.ppc-blog-hero .e-con.ppc-blog-wrap{padding-block:24px 26px}
  .ppc-blog .e-con.ppc-blog-hero--bg{min-height:400px}
  .ppc-blog .ppc-blog-hero--bg .e-con.ppc-blog-wrap{padding-block:32px 30px}
  .ppc-blog .ppc-blog-hero--bg:has(.ppc-blog-hero__img img)::before{background:linear-gradient(180deg,rgba(36,34,37,.78) 0%,rgba(36,34,37,.88) 40%,rgba(36,34,37,.95) 100%)}
  .ppc-blog .ppc-blog-crumbs,.ppc-blog .ppc-blog-crumbs #breadcrumbs{margin-bottom:12px;font-size:13px;line-height:1.9}
  .ppc-blog .ppc-blog-crumbs a{display:inline;padding-block:5px}
  .ppc-blog .ppc-blog-title,.ppc-blog .ppc-blog-title .elementor-heading-title,.ppc-blog .ppc-blog-title h1{font-size:30px;letter-spacing:-.02em}
  .ppc-blog .ppc-blog-byline{gap:12px;margin-top:18px}
  .ppc-blog .ppc-blog-byline__meta{font-size:13px}
  .ppc-blog .ppc-blog-lead,.ppc-blog .ppc-blog-lead p{font-size:16px}
  .ppc-blog .ppc-blog-authorline{margin-top:14px;font-size:14px}
  .ppc-blog .ppc-blog-topics{margin-top:18px}
  .ppc-blog .ppc-blog-chip{min-height:44px;padding:0 15px;font-size:14px}
  /* One row you swipe: it runs to the screen edges, snaps to chips, fades at the right; the current topic comes first. */
  .ppc-blog .ppc-blog-topics--rail{margin-inline:calc(-1 * var(--ppc-blog-gutter))}
  .ppc-blog .ppc-blog-topics--rail .ppc-blog-topics__list{flex-wrap:nowrap;gap:8px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x proximity;scroll-padding-inline:var(--ppc-blog-gutter);
    padding:6px var(--ppc-blog-gutter) 8px;scrollbar-width:none;-webkit-mask-image:linear-gradient(90deg,#000 calc(100% - 36px),transparent);mask-image:linear-gradient(90deg,#000 calc(100% - 36px),transparent)}
  .ppc-blog .ppc-blog-topics--rail .ppc-blog-topics__list::-webkit-scrollbar{display:none}
  .ppc-blog .ppc-blog-topics--rail .ppc-blog-topics__list>li{flex:none;scroll-snap-align:start}
  .ppc-blog .ppc-blog-topics--rail .ppc-blog-topics__list>li:has(>[aria-current]){order:-1}
  .ppc-blog .ppc-blog-topics--rail .ppc-blog-topics__more-item{display:none}
  .ppc-blog .e-con.ppc-blog-body .e-con.ppc-blog-wrap{padding-block:32px 48px}
  .ppc-blog .ppc-blog-prose{font-size:16px;line-height:1.65}
  .ppc-blog .ppc-blog-prose h2{margin-top:1.8em}
  .ppc-blog .ppc-blog-table table{font-size:14px}
  .ppc-blog .ppc-blog-author{flex-direction:column;gap:14px;margin-top:44px;padding:20px}
  .ppc-blog .ppc-blog-author .ppc-blog-avatar--lg{width:56px;height:56px}
  .ppc-blog .ppc-blog-facts>div{grid-template-columns:minmax(0,1fr);gap:2px}
  .ppc-blog .ppc-blog-postnav{grid-template-columns:minmax(0,1fr)}
  .ppc-blog .ppc-blog-postnav__link--next{grid-column:1;text-align:start;align-items:flex-start}
  .ppc-blog .e-con.ppc-blog-cta .e-con.ppc-blog-wrap{padding-block:32px 36px}
  .ppc-blog .ppc-blog-cta__inner--photo{grid-template-columns:minmax(0,1fr)}
  .ppc-blog .ppc-blog-cta__photo{display:none}
  .ppc-blog .ppc-blog-cta__text{font-size:16px}
  .ppc-blog .ppc-blog-cta__actions{flex-direction:column;align-items:stretch}
  .ppc-blog .ppc-blog-cta__actions .ppc-blog-btn{width:100%;max-width:400px}
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